What
Is Search Engine Optimization
Search
Engine Optimization is a process of choosing the most appropriate targeted
keyword phrases related to your site and ensuring that this ranks your site
highly in search engines so that when someone searches for specific phrases it
returns your site on top. It basically
involves fine tuning the content of your site along with the HTML and Meta tags
and also involves appropriate link building process. The most popular search engines are Google,
Yahoo, MSN Search, AOL and Ask Jeeves.
Search
engines keep their methods and ranking algorithms secret, to get credit for
finding the most valuable search-results and to deter spam pages from clogging
those results. A search engine may use
hundreds of factors while ranking the listings where the factors themselves and
the weight each carries may change continually. Algorithms can differ so widely that a webpage
that ranks #1 in a particular search engine could rank #200 in another search
engine. New sites need not be
"submitted" to search engines to be listed. A simple link from a well-established site will
get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the
referring of a link from such an established site for all the main search engine
spiders to commence visiting and indexing the new site.
If
you are unable to research and choose keywords and work on your own search
engine ranking, you may want to hire someone to work with you on these issues.
Search
engine marketing and promotion companies will look at the plan for your site
and make recommendations to increase your search engine ranking and website
traffic. If you wish, they will also provide ongoing consultation and reporting
to monitor your website and make recommendations for editing and improvements
to keep your site traffic flow and your search engine ranking high. Normally your search engine optimization
experts work with your web designer to build an integrated plan right away so
that all aspects of design are considered at the same time.
In
short; Search Engine Optimization is the ability of webmasters and site owners
to optimally utilize the capabilities of Search Engines.
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