Career Advice: How to get new job. Seize Your Destiny - Find Purpose at Work - HR Keynote Speaker

Career Advice: How to get new job. Seize Your Destiny - Find Purpose at Work - HR Keynote Speaker

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Website as Storefronts

A customer walks into the store, browses through products and shelves, picks up items, inspects, considers the prices, chooses a product and takes it to the cash register to pay. Now if you want to sell your products online, then your site must be enabled for e-commerce, where you must have the following features:

• You need to provide plenty of content and product description like sizes, dimensions, colors and comparisons with other similar products. It must allow the customer to choose a product, get a clear pricing and shipping costs on the product, complete the transaction and get an order number, and/or invoice confirmation via email. Allow your customer to choose a shipping method.
• You must tell the customer if the item is in stock or delivered against order. Ideally, you should have an email contact or live help if the customer has a question. Most importantly you must respond immediately! If you want to provide your own live chat and help desk services on your website, specialized software are available for purchase.
• Be sure your customer service links are large and clearly marked, so your client does not have to dig around to find information.
• Provide an ‘about us’ section or a section about your policies. If you have privacy statements and customer satisfaction policies, your customer will feel better about shopping in your store.
• You probably want to have customer quotes and references on the storefront page, as well, to let your prospective client know that others are happy with your service.
• Provide an FAQ with information about your return-back policies, guarantees, shipping prices and insurance charges if any.
• If you are so inclined, you can offer a print catalogue if the customer prefers to order one from your storefront and shop in the privacy of their homes.
• Do not annoy your customers by presenting products that are marked ‘sold’ or pages that say ‘under construction’ or ‘coming soon’.
• Do add new content frequently, so your returning customers will not be bored by seeing the same products they saw four months ago.
• If your site has got a date tag or has current references, be careful to change these references frequently so you don’t give the perception that nobody is attending or reading your site.

To your continued success.

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Tips to Increase Ranking and Website Traffic

It is worth cataloguing the basic principles to be enforced to increase website traffic and search engine rankings.

• Create a site with valuable content, products or services.
• Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document.
• Research and use the right keywords/phrases to attract your target customers.
• Use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc.
• Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services.
• Submit your web pages i.e. every web page and not just the home page, to the most popular search engines and directory services. Hire someone to do so, if required. Be sure this is a manual submission. Do not engage an automated submission service.
• Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. Use online tools and utilities to keep track of how your website is doing.
• Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc.
• Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you.
• Make your customer visit easy and give them plenty of ways to remember you in the form of newsletters, free reports, reduction coupons etc.
• Demonstrate your industry and product or service expertise by writing and submitting articles for your website or for article banks so you are perceived as an expert in your field.
• When selling products online, use simple payment and shipment methods to make your customer’s experience fast and easy.
• When not sure, hire professionals. Though it may seem costly, but it is a lot less expensive than spending your money on a website which no one visits.
• Don’t look at your website as a static brochure. Treat it as a dynamic, ever-changing sales tool and location, just like your real store to which your customers with the same seriousness.

No go out there and just do it!!!

To your success.

Tips to Get Repeat Web Traffic

1. Update the pages on your website frequently.  Stagnant sites are dropped by some search engines.  You can even put a date counter on the page to show when it was last updated.

2. Offer additional value on your website.  For affiliates and partners you can place links to their sites and products and ask them to do the same for you.  You can also advertise their books or videos, if these products relate to your industry and are not in competition with your own product.

3. You can allow customers to ‘opt in’ to get discounts and special offers.  Place a link on your site to invite customers to ‘opt in’ to get a weekly or monthly newsletter or valuable coupons.

4. Add a link to your primary page with a script ‘Book Mark or Add this site to your Favorites’.

5. Add a link ‘Recommend this site to a Friend’ so that the visitor can email your website link, with a prewritten title, “Thought you might be interested in this”, just by clicking on it.

6. Brand your website so that visitors always know they are on your site. Use consistent colors, logos and slogans and always provide a ‘Contact Us’ link on each page.

7. Create an ‘Our Policies’ page that clearly defines your philosophy and principles in dealing with your customers.  Also post your privacy policy as well so that clients know they are secure when they visit your site.

8. Create a FAQ page which addresses most of the doubts and clarifications about your product or your company that are likely to be asked.  This helps to resolve most of the customers doubts in their first visit to your site.

8. Ensure that each page on your website has appropriate titles and keywords so that your customer can find their way back to your site if they lose the book mark.

9. Never spam a client, who has opted for newsletters, with unsolicited emails.  Later if they decide they want to ‘opt out’ of the mailings, be sure you honor their request and take them off the mailing list.  They may still come back if they like your products.  But they will certainly not come back if you continue to flood their email box with mails they no longer wish to receive.

To your success,

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What Is Search Engine Optimization

Search Engine Optimization is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on top.  It basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process.  The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves.  

Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results.  A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually.  Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine.  New sites need not be "submitted" to search engines to be listed.  A simple link from a well-established site will get the search engines to visit the new site and begin to spider its contents.  It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.

If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues.

Search engine marketing and promotion companies will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high.  Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time.

In short; Search Engine Optimization is the ability of webmasters and site owners to optimally utilize the capabilities of Search Engines.

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Email Courses and Auto-responders

Offering free things to your website visitors is one marketing method that often results in a lot of sales.  Free courses that are delivered via email are very popular, and people sign up for such courses on a regular basis to learn more about a topic of interest to them.  These courses are best maintained and delivered with the use of auto-responders.

An auto-responder can be set up to send out a series of lessons for an email course. The lessons can be set for distribution at specific intervals.  You determine how often the lessons for the course are sent to the people who have signed up for it.  

Email courses are very different from traditional courses, web based courses, or any other type of course.  There is no student and instructor interaction.  The instructor writes the information out, puts each lesson in an auto-responder series, sets the timing for the lessons, and the rest is automated.  You can opt to have lessons delivered daily, every other day, every three days, or any other time frame that you think works best for your email students.

Email courses are commonly used to sell products and services.  For instance, if you sell widgets, you might develop a course that teaches people how to use widgets or how to care for their widget.  Experts agree that an email course can be written for almost any product that you can imagine – if you put enough thought into it.

Start by determining what your course will be about, and how long it should be.  If the course should be delivered every other day for two weeks, you know that you would need seven lessons.  Write the lessons, and load them in the auto-responder.  Set the interval for each lesson, which in this case would be 1, 3, 5, 7, 9, 11, and 13.

This means that the first lesson would be delivered one day after the person has requested the course, and the second lesson would be delivered three days after the person has requested the course, and so on.  The interval for each lesson is set for the number of days after the person has signed up.   Make sure that everything is spelled right, and that your sentences are grammatically correct.  You want the lessons to look and sound as professional as possible.

Next, simply advertise the email address that will activate the auto-responder.  Make sure that you run a test first, sending each lesson to yourself.  This will allow you to see what your email students will see when they sign up!

To your success,

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